CHALLENGE
APPROACH
How might we as designers in PayPal solve the recurring issues we have around splitting bills when we dine / drink together?
Leverage our domain knowledge of PayPal technologies, design an end-to-end integrated solution that enables PayPal users to split bills.
PRODUCT DESIGNER
Benchmarking, Role Playing, UI Design, Customer Journey Map, Content Design & Microcopy, Product Pitch
ROLE
PRODUCT DESIGN · Chris Sybico
PRODUCT DESIGN · Jeremie Lim
TEAM
BACKGROUND
BENCHMARKING
CUSTOMER JOURNEY
ROLE PLAYING
PROTOTYPE
CONTENT DESIGN
TONE OF VOICE · MESSAGING
We aimed for delight at every opportunity, one area I injected delight was through messaging: translating a utilitarian experience into a fun one by making the tone of voice very casual, almost whimsical.
EXTENDING VIABILITY
FEASIBILITY
IMPACT • ALIGNMENT TO CORPORATE GOALS
Signature brand experience on mobile
Drive for share of commerce
Network effect and PayPal balance usage